WORK
CONTENT DEVELOPMENT
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Negotiated content development partnership deal between Believe Entertainment Group and CampusLore to work on sports content series for streaming services including access to major player union rights: NFL, NBA, MLB, USWNT, WNBA.
Click image to view sizzle reel “Rivals”.
High Camp Consulting
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Working on content development and IP monetization strategies with Believe Entertainment Group. “All for the Shot” is a concept series that follows the best in class professional explorers and photographers of National Geographic around the world.
High Camp Consulting
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Working on content development and IP monetization strategies with Believe Entertainment Group. “Casa & Company” with Sabrina Soto is a concept program tailored to HSN’s media and retail business that brings talent close to fans along with a multi-category licensed offering of consumer products.
High Camp Consulting
EXPERIENCES & EVENTS
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Developed first branded Escape Room in the US by partnering with biggest in the nation: Escape The Room. Worked with show creators to bring into life a unique episode of South Park via an immersive experience. Branded Escape Rooms launched nationwide, 19 cities to date.
Click image to view press release.
ViacomCBS
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Launched onboard live branded experience that allows guests to participate on stage during their journey. It culminates in a grand finale with prizes geared to entertain guests and their families at +25 Carnival cruise ships.
Negotiated long term licensed agreement to curate music experiences onboard.
ViacomCBS
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Curated onboard music experience based on Billboard charts to engage and entertain captive audiences with live branded entertainment. Licensed model allowed for expansion plans across Holland America’s fleet.
Click image to view experience.
Billboard - The Hollywood Reporter Media Group
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Introduced and launched first licensed VIP fan experience within Viacom events portfolio. Expansion plans across other Viacom brands followed licensed business model.
ViacomCBS
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Negotiated relaunch and led monetization strategy of MTV’s WildN’Out Live Tour with Live Nation, 26 stops nationwide.
ViacomCBS
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Worked with Live Nation to launch a collection of branded products to be sold at the event venue: Jones Beach Theater, NY.
Click image to view press release.
Billboard - The Hollywood Reporter Media Group
CONSUMER PRODUCTS
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Led brand architecture and athlete co-branded strategy for new action sports upscale channel brand extension launched at Dick’s Sporting Goods: Bikes, Skateboards, Protective Gear.
The Walt Disney Company | ESPN
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Teamed up with Adidas Skateboarding division to develop an MTV ’90s retro collection featuring apparel and footwear co-branded products.
ViacomCBS
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Created and developed Billboard’s first global style guide to enter the consumer products and retail licensing business.
Click image to view global style guide.
Billboard - The Hollywood Reporter Media Group
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Developed global franchise strategy for Billboard to conduct business outside the US including web development, content syndication, ad sales revenue, consumer products licensing among others.
Negotiated and launched first international licensing deal for Billboard with a recognized fashion apparel firm in Japan.
Click image to view launch event.
Billboard - The Hollywood Reporter Media Group
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Negotiated licensing agreement to distribute Billboard branded headphones at all Delta flights worldwide.
Billboard - The Hollywood Reporter Media Group
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Negotiated licensing agreement with top manufacturer in Mexico to launch at retail the newly created Sesame Street style guide targeted to babies.
Retail distribution strategy included mass, department and specialty channels.
Sesame Workshop
RETAIL STRATEGY
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Led franchise development strategy for ESPN and X Games licensing Worldwide. Built Direct To Retail merchandising programs and managed multi-category businesses across apparel and accessories, sporting goods, toys, electronics, food and beverage among others. +120 licensees.
The Walt Disney Company | ESPN
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Negotiated, developed and launched limited edition apparel and accessories program to celebrate MTV’s heritage within dedicated merchandising sections at Forever 21 stores nationwide.
ViacomCBS
Billboard - The Hollywood Reporter Media Group
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Created Direct To Consumer strategy to launch branded products within a dedicated shop section at Billboard’s main website.
INDUSTRY INTERVIEWS
Billboard - The Hollywood Reporter Media Group
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Interview with License Global, US licensing business publication.
Click image to see the full interview.
Billboard - The Hollywood Reporter Media Group
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Interview with Total Brand Licensing, US licensing business publication.
Click image to see the full interview.
Billboard - The Hollywood Reporter Media Group
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Interview with Licensing.Biz, European licensing business publication.
Click image to see the full interview.