HIGH CAMP CONSULTING
BUILDING, LAUNCHING AND DEVELOPING REVENUE GENERATING BUSINESSES
Global Franchise Strategy & Business Development
FRANCISCO ARENAS
INNOVATION RESTS AT THE EDGE OF THE COMFORT ZONE
*Denali Expedition June 2022
EXPERIENCE
Francisco is an accomplished and experienced executive with extensive global franchise experience that leads to organizational growth and revenue for top companies worldwide.
EXPERTISE
Business Development ^ Brand Strategy ^ Content Development ^ Events & Experiences ^ Consumer Products & Retail ^ Partnerships ^ US & International Strategy ^ Monetization & Management of IP ^ Negotiations ^ P&L & Forecast Planning
Franchise Strategy & Content Development Consultant
High Camp Consulting
ViacomCBS
VP Brand Licensing
Billboard - The Hollywood Reporter Media Group
SVP Business Development & Licensing
Franchise Development & Digital Strategy Consultant
Believe Entertainment Group
Univision Communications
VP Licensing/New Business Development
Senior Director Global Consumer Products/Business Development
The Walt Disney Company | ESPN
ADDITIONAL EXPERIENCE
M B A
WORK
CONTENT DEVELOPMENT
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Negotiated content development partnership deal between Believe Entertainment Group and CampusLore to work on sports content series for streaming services including access to major player union rights: NFL, NBA, MLB, USWNT, WNBA.
Click image to view sizzle reel “Rivals”.
High Camp Consulting
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Working on content development and IP monetization strategies with Believe Entertainment Group. “All for the Shot” is a concept series that follows the best in class professional explorers and photographers of National Geographic around the world.
High Camp Consulting
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Working on content development and IP monetization strategies with Believe Entertainment Group. “Casa & Company” with Sabrina Soto is a concept program tailored to HSN’s media and retail business that brings talent close to fans along with a multi-category licensed offering of consumer products.
High Camp Consulting
EXPERIENCES & EVENTS
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Developed first branded Escape Room in the US by partnering with biggest in the nation: Escape The Room. Worked with show creators to bring into life a unique episode of South Park via an immersive experience. Branded Escape Rooms launched nationwide, 19 cities to date.
Click image to view press release.
ViacomCBS
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Launched onboard live branded experience that allows guests to participate on stage during their journey. It culminates in a grand finale with prizes geared to entertain guests and their families at +25 Carnival cruise ships.
Negotiated long term licensed agreement to curate music experiences onboard.
ViacomCBS
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Curated onboard music experience based on Billboard charts to engage and entertain captive audiences with live branded entertainment. Licensed model allowed for expansion plans across Holland America’s fleet.
Click image to view experience.
Billboard - The Hollywood Reporter Media Group
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Introduced and launched first licensed VIP fan experience within Viacom events portfolio. Expansion plans across other Viacom brands followed licensed business model.
ViacomCBS
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Negotiated relaunch and led monetization strategy of MTV’s WildN’Out Live Tour with Live Nation, 26 stops nationwide.
ViacomCBS
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Worked with Live Nation to launch a collection of branded products to be sold at the event venue: Jones Beach Theater, NY.
Click image to view press release.
Billboard - The Hollywood Reporter Media Group
CONSUMER PRODUCTS
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Led brand architecture and athlete co-branded strategy for new action sports upscale channel brand extension launched at Dick’s Sporting Goods: Bikes, Skateboards, Protective Gear.
The Walt Disney Company | ESPN
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Teamed up with Adidas Skateboarding division to develop an MTV ’90s retro collection featuring apparel and footwear co-branded products.
ViacomCBS
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Created and developed Billboard’s first global style guide to enter the consumer products and retail licensing business.
Click image to view global style guide.
Billboard - The Hollywood Reporter Media Group
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Developed global franchise strategy for Billboard to conduct business outside the US including web development, content syndication, ad sales revenue, consumer products licensing among others.
Negotiated and launched first international licensing deal for Billboard with a recognized fashion apparel firm in Japan.
Click image to view launch event.
Billboard - The Hollywood Reporter Media Group
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Negotiated licensing agreement to distribute Billboard branded headphones at all Delta flights worldwide.
Billboard - The Hollywood Reporter Media Group
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Negotiated licensing agreement with top manufacturer in Mexico to launch at retail the newly created Sesame Street style guide targeted to babies.
Retail distribution strategy included mass, department and specialty channels.
Sesame Workshop
RETAIL STRATEGY
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Led franchise development strategy for ESPN and X Games licensing Worldwide. Built Direct To Retail merchandising programs and managed multi-category businesses across apparel and accessories, sporting goods, toys, electronics, food and beverage among others. +120 licensees.
The Walt Disney Company | ESPN
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Negotiated, developed and launched limited edition apparel and accessories program to celebrate MTV’s heritage within dedicated merchandising sections at Forever 21 stores nationwide.
ViacomCBS
Billboard - The Hollywood Reporter Media Group
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Created Direct To Consumer strategy to launch branded products within a dedicated shop section at Billboard’s main website.
INDUSTRY INTERVIEWS
Billboard - The Hollywood Reporter Media Group
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Interview with License Global, US licensing business publication.
Click image to see the full interview.
Billboard - The Hollywood Reporter Media Group
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Interview with Total Brand Licensing, US licensing business publication.
Click image to see the full interview.
Billboard - The Hollywood Reporter Media Group
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Interview with Licensing.Biz, European licensing business publication.
Click image to see the full interview.
RECOMMENDATIONS
MANAGERS
ViacomCBS
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“Francisco is a creative, entrepreneurial executive who possesses top-notch dealmaking and partner management skills. He is very adept at crafting win-win solutions for both parties in a transaction, and has that coveted ability to maintain positive forward momentum even in the trickiest, most complex negotiations. Francisco embodies the spirit of strategic innovation and helped spearhead a number of initiatives for my team aimed at monetizing company assets in unique and compelling ways.“ Jason Jordan
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“I’ve been working with Francisco for three years now and have been continuously impressed by his tenacity and wherewithal in deal-making. He has a nose for new opportunities and is constantly prospecting and sourcing across multiple industries. In the deal-making phase Francisco is a tough but smart negotiator, looking to create balance and finding a solution that works for all parties. He is also meticulous in his dealpoints and has an exceptional well-honed ability to think through all eventualities.“ Steve Raizes
The Walt Disney Company | ESPN and Univision Communications
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“It's not often you get the chance in business to work with someone across two vastly different businesses. However, that's exactly my experience with Francisco Arenas. Francisco played an integral role in helping us build out the ESPN Consumer Products on the International landscape. His ability to assess a market's potential and develop key relationships in each territory was vital in helping us expand ESPN's Consumer Products reach around the globe.
When I joined Univision, I envisioned bringing this 50-year-old iconic brand and sub-brands to the 54 million U.S. Hispanics in a new way. As I set out developing a game-plan on how to approach the Hispanic consumer products opportunity, there was only one choice to help me launch the business: Francisco.
Francisco's consumer products experience immediately proved critical in building a core team. He also developed key go-to-market strategies and negotiated key agreements which allowed us to quickly bring products to market. Francisco is both analytical and practical in his approach to business.
I'm proud to say that within just a little more than two years, Univision Consumer Products has been nominated for two LIMA awards. Those nominations are in large part to Francisco's contributions.“ Rick Alessandri
Sesame Workshop
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“I consider it a great privilege to have worked with Francisco at Sesame Workshop where his unique combination of analytical and strategic skills had a dramatic impact on our business. He developed and launched new regional programs and created from scratch a worldwide initiative that stands to this day as a critical piece of Sesame’s portfolio. I consider it an even greater privilege to have followed his career through ESPN and Univision where he has built business after business, division after division. Francisco is an executive who takes the bull by the horns, strategically dissects challenges and opportunities and develops a plan to maximize any situation. He’s a true architect. When you combine this talent with his great charm and tremendous energy, it’s an unbeatable profile.“ Elizabeth Kalodner
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“Francisco is a stellar marketing/licensing/new business development leader. I was fortunate to be able to hire him to lead Sesame Workshop's business across all divisions in Latin America where he did an outstanding job. He thinks "big picture" while at the same time rolls up his sleeves and get things done. Francisco knows what it takes to move business forward, build a brand that creates value for partners and his company. He is a highly effective leader who inspires colleagues to never settle for the status quo. Francisco never lets an obstacle get in the way of finding a solution.“ Maura Regan
CO-WORKERS
Univision Communications
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“Francisco posses a unique skill set and background with strong brand business development and marketing experience as well as a full understanding of the U.S. Hispanic market. He is constantly pursuing innovation in what he does engaging cross-division relationships to build new opportunities. From a Marketing perspective, I often refer to him as a resource for ideas to improve communications with our core clients and consumers. It is exciting and a pleasure working with him.“ Chiqui Cartagena
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“Working with Francisco allowed me to see his ability to create value for our organization. During my interaction with Francisco I was able to see his professionalism and dedication to drive business results in challenging environments. His ability to maintain a positive win-win attitude makes working with him a pleasure! His knowledge of the licensing business and great personality make him an accessible executive who takes the time to share his industry knowledge with those that work with him.“ Mario Anglada
CLIENTS
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“It was a successful and enjoyable journey collaborating with Francisco on the development of the first ever created global creative vision and style guide of the Billboard & The Hollywood Reporter brands. His vision allowed us to develop various creative themes, product collections and retail renderings to position the Consumer Products program across multiple categories. He proved to be a great leader and a visionary throughout the creative process, which resulted in the successful launch of the program at CES in Vegas. From his enthusiasm with the work to making us feel part of the team, he inspired StyleWorks to do our best creative work.“ Thomas Froberg
Original recommendations at
CONTACT
HIGH CAMP CONSULTING
Global Franchise Strategy & Business Development
FRANCISCO ARENAS
New York, NY
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